5 critical mistakes that could blow your big media moment -

I recently received an email announcing the launch of a new product with an invitation to review an attached 3-minute YouTube overview. Subsequent emails about the logistics of a demo showed growing hesitancy on the part of the sender. The conversation then culminated with a comment about wanting to hold off writing anything until the app was “polished.” This brings us to mistake No. 1 — not being ready. In addition, corporate speak and “off-the-record” comments aren’t winning you any favors with the press. …