Snapchat reaches 41 percent of all 18- to 34-year-olds in the U.S. It’s a simple visually driven point-and-click social media platform that allows users to send videos and pictures in seconds (sometimes using ridiculously fun filters that can turn you into an animal or allow you to vomit rainbows; it sounds silly but it’s massively addicting); and it’s much less clunky than trying to text similar files …
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