How to explain a Zestimate to your client

Regardless of your sentiment about the internet behemoth, Zillow took the real estate industry to a whole new level. Coveted data that had previously been exclusive to real estate professionals, is now available for the common consumer or the curious looky-loo. It has become a supplemental part of our profession, whether we like it or not. Honestly, it would be a Christmas miracle if you had a client who had never visited Zillow at one time or another …

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