When a real estate brokerage is almost completely virtual and it’s at least partially owned by its agents, the pressure’s on for any tech company that commits to power its lead generation. That’s especially true when the brokerage aspires to remain relevant to agents in the face of competition from third-party portals, such as Zillow and realtor.com. Real estate marketing software company Commissions Inc. (CINC) has taken up the challenge …
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