How to start a conversation (good or bad) with viral marketing

If you ask ClimbSF real estate agent Kenny Truong about the negative feedback he’s received from his accidentally viral #FastAgent marketing campaign, he’ll tell you it’s old news. Because, really, it is old news. Pull any business cliche from a hat, and it applies to him: “Bad publicity is still good publicity,” “You hurt the ones you love the most,” and so on …

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