Joseph Rand is the general counsel and managing partner for Better Homes and Gardens Real Estate — Rand Realty, one of the largest companies in the New York region, with 30 offices, 800 agents, and closing more than $1.5 billion in real estate transactions in 2013. “We conceive of ourselves as salespeople, when in fact, sales is a very small part of what real estate agents do,” Rand said …
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