Two years ago, Inman Connect held a panel on the Upstream Project, the budding real estate broker initiative to take back control of its home listings. After a detailed explanation by one of the founding Upstream members, I asked one of the other panelists, savvy real estate team leader Lisa Archer, what she thought of Upstream. She deadpanned, “What is it? I don’t understand. How would that help me, exactly?” …
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