Mobile is still ultra-hot and marketing automation is still on the rise — but real estate leaders aren’t as bullish on the future of virtual reality (VR) or artificial intelligence (AI) emerging technology in the industry. Those are a few of the findings from Imprev’s annual Thought Leader Survey, a biannual survey that the marketing automation company conducts on the “key challenges top real estate industry executives face.” Imprev CEO Renwick Congdon noted in the study’s introduction that brokers are starting to hedge when it comes to investing in new technology …
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